Together with marketing, active outbound sales—often in the form of telemarketing—is an effective way to acquire mobile customers. Want to succeed in selling mobile subscriptions? Then we have some great tips for you!
Today, around 2.1 million Norwegians have opted out of telemarketing. That’s a large number, but there are still more people who have not opted out than those who have.
There are also exceptions among those who have reserved themselves against telemarketing:
- If you are an existing customer or contributor to the business or non-profit organization in question.
- If you have explicitly requested to be contacted by a company or organization.
In addition, it is more or less unrestricted to call businesses, which is an opportunity we see being used especially by companies that sell mobile subscriptions to business customers.
Is telemarketing profitable?
It’s no secret that telemarketing has earned a bad reputation. Many people dislike being contacted, no matter how friendly the salesperson may be. Still, telemarketing can be highly effective, and many mobile operators, especially B2B players, continue to acquire most of their new customers through phone-based sales activities. In other words, many people are open to being contacted.
Selling mobile subscriptions isn’t just about having the lowest prices. It requires understanding customer needs, building trust, and guiding them toward the right choice.
Here are 10 practical tips to help boost your sales:
1. Understand customer needs
Ikke alle trenger ubegrenset data eller den nyeste telefonen. Still spørsmål om kundens mobilbruk: Hvor mye data bruker de? Ringer de mye? Bruker de telefonen mye i utlandet? Jo mer du vet, desto bedre kan du tilpasse en god løsning for kunden.
2. Sell solutions, not just subscriptions
Customers don’t care about gigabytes or call minutes. They care about how the subscription makes everyday life easier. Explain how they can save money, get better coverage, or avoid hidden costs.
3. Become an expert on the subscribtions you´re selling (plus those you are not selling)
Knowledge is the key to trust. Make sure you know all the details about the subscriptions, add-on services, contract terms, and conditions so you can give honest, well-founded recommendations. You need to truly master what you’re selling, no one wants to buy from someone who doesn’t know what they’re talking about.
4. Learn how to explain technical details in simple terms
Sure, you know what you’re talking about, but you also need to be able to communicate it clearly. Many customers find things like rollover data, roaming, and network coverage confusing. Explain it in simple terms, avoid technical jargon, and use examples from the customer’s everyday life.
5. Handle objections like a pro
“The subscription I have now is cheaper,” “I don’t need more data,” “I don’t want to switch right now”. These objections come up often. Be prepared with strong responses that highlight the value of what you’re offering, such as better customer service, improved coverage, or benefits like free usage abroad.
6. Give advice and be transparent
Don’t sell something the customer doesn’t need just to close a deal. By giving honest advice, you build trust and increase the chances that the customer will recommend you to others. Think of yourself as a helper!
7. Don´t forget to follow up potential customers
Many customers need time to make a decision. Send a friendly message or email after the call to remind them of the benefits and show that you’re available if they have any questions.
8. Use technology to work smarter
Keep track of customers and leads in a CRM system, use automated emails, and monitor market trends to stay one step ahead of the competition.
9. Work smarter, but also harder
It can feel a bit daunting to make that first outbound call when your workday begins. But sales don’t happen on their own. Spend your time on those who want to talk, and less time on those who are unlikely to benefit from what you’re offering. Keep going, make plenty of calls, and you’ll eventually reach the people who are actually interested in buying from you.
10. Evaluate your own sales calls
Make an short assessment after each call of what worked and what could have been done better. Were you too pushy? Did you ask good enough questions? Learn from your own experiences and those of your colleagues to keep improving.
11. Stay up to date on what´s going on in the market
The mobile industry changes quickly. Keep an eye on new subscriptions, offers from competitors, and what customers are asking for, so you always have the best solution to offer.
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