For many Swedish MVNOs, the domestic market is becoming increasingly competitive. Price pressure is high, customer acquisition costs are rising, and differentiation is becoming more difficult. Why not expand to Norway?
Norway represents one of the most attractive telecom markets in Europe.
“For Swedish operators with a strong brand, efficient operations, and a scalable platform, expanding to Norway could represent a significant growth opportunity,” Jostein Engen, CEO at Billity says.
COME TO NORWAY: CEO at Billity, Jostein Engen, thinks Swedish mobile operators should look to Norway.
Below are some of the key reasons why Swedish MVNOs should consider entering the Norwegian market.
1. High ARPU and strong margins
One of the most attractive aspects of the Norwegian telecom market is its high average revenue per user (ARPU).
Graph from Tefficient
Norwegian consumers generally pay more for mobile services compared to many other European markets, including Sweden. This means that operators can often achieve better margins per subscriber.
For MVNOs with efficient operations, this creates a clear opportunity:
fewer customers can generate meaningful revenue.
2. A market that welcomes challengers
The Norwegian telecom market has historically been dominated by a few large players. However, this has also created room for challenger brands that think differently and offer clear value propositions.
Examples include:
- Price challengers
- Niche brands targeting specific segments
- Brands combining mobile with other services
Jostein Engen adds: “Consumers in Norway are used to switching providers when they see a better offer. This makes it possible for new brands to gain traction relatively quickly if the positioning is clear.”
3. Strong digital adoption
Norwegians are one of the most digitally mature populations in the world.
Consumers are comfortable with app-based customer journeys and fully digital operators
This is good news for modern MVNOs that rely on digital-first customer experiences and automated operations.
4. Geographic and cultural similarities
Almost 40 000 Swedes lives in Norway, we all love cross country skiing, football and Volvo… We have a fairly similar language, consumer behaviour is similar, we communicate well in business and EU regulations applies to both countries. These are just some of the similarities that lowers barriers for Swedish companies that want to enter the Norwegian market.
5. A natural Step in Nordic expansion
Many successful telecom brands eventually expand beyond their home market. For Swedish MVNOs, Norway is often the most logical first step in a Nordic growth strategy.
Instead of building a completely new operation from scratch, operators can leverage existing brand positioning, proven pricing models, established digital platforms. This allows companies to scale much faster.
6. The infrastructure is already there
One of the biggest barriers when entering a new telecom market is often technical complexity.
Launching an MVNO typically requires:
- BSS platforms
- Invoicing and debt collection
- Integrations with network operators
- Customer management tools
Billity provides a complete platform for launching and operating mobile services, helping operators reduce both complexity and time-to-market while maintaining control over margins and customer experience.
7. Faster time-to-market
Entering a new market does not need to take years.
With modern telecom platforms and the right operational setup, MVNOs can launch in weeks rather than months.
Curious about expanding to Norway?
If you’re exploring opportunities outside Sweden, we’d be happy to share insights about the Norwegian telecom market and how MVNOs can enter quickly and efficiently.
Give us a call, or send us an email to book a meeting.
